Setting Up The Framework For Successful Change Management

Setting Up The Framework For Successful Change Management

As a senior executive, what keeps you up at night? What do you worry about for the future of your business?

Is it how your workforce will react to whatever changes you have in store for your business in the future?

You’re not alone.

In fact, it’s the leadership teams that don’t plan for the human side of change that find themselves with the biggest problems.

While business management teams from even just a few years back could plan for change solely with strategic and tactical strategies in mind, that no longer works. While there isn’t a single methodology that works for every company, there are key practices and tools that work for today’s business cultures.

Add The Human Side Into Every Plan
Most managers start with the end in mind. They see a new product on the shelves. A new service promoted to key customers. And only then do they consider implementation from employees’ standpoint. Dealing with issues in reactive mode as problems arise puts both strategy and morale at risk. A better approach is to integrate fully all key players with the change from early on. If they’re in on the decision-making process, understand the development phases, not only can they make the change even better, they’re more on track for implementation, and can run faster and better to make the change more successful.

Create a Formal Plan
As much as the workforce likes to be kept in the know, they also are often the same people that like to argue against change. Which is why it’s management’s job to create a formal vision plan before any change is announced. Start by challenging current realities and making cases for the need to change. Demonstrate the company’s direction and why others should have faith the outcome can be achieved. Provide a starting roadmap to bring others on board. This message must continually be tweaked and voiced to each group of internal audience, based on how they will be integrated into the plan.

Have Ownership
Leaders of change don’t just have to believe in their new direction; they have to be the fanatic that steers the boat, and keeps the entire process on track. They have to buy into the change from every direction. And from there they have to pass that ownership along. Ownership most often comes from rewarding people throughout the process. Provide incentives for coming up with new ideas. Entice them to challenge ideas and come up with new solutions. The more you reward the process, the easier implementation will be.

Reinforce The Message
Very few people become attached to an outcome as much as the original designer. Leaders understand the issues and create change based on desired results. Yet that message can get lost if not repeated over and over again. The best change programs have clear lines of communication with the entire team. The best change programs come with clear messages that are reiterated over and over again. This may require overcommunication throughout the process. But the rewards can be more than worth the process.

Managing The Internet Of Things in Healthcare

Managing The Internet Of Things in Healthcare

Imagine Googling the terms “connected health” or “digital health” even just a few short years ago. As you can imagine, not much would rank. But today, times are changing. Either term will get you one-quarter to one-half billion search results, all talking about the convergence of the digital and health revolutions with the healthcare industry.

And of course, it has no signs of stopping.

Cisco predicts that by 2020, more than 250 “things” will connect to the Internet every second. From mobile devices to thermostats, to cardiac monitors, to roads and cars, that means more than 50 billion things will be connected to the Internet. And it’s all coming in the next few years.

But talk to anyone in the field and you’ll find people are simply at a loss for what to do with this exploding opportunity. The entire industry is chaotic at best.

Do you fall into that category?

For the first time in history, the doctor-patient experience is changing. You could say the biggest game changer was when Apple released its App Store back in 2008. That one change in our society allowed everyone, around the world, to have easy access to develop programs in an easy way. Then release it to anyone, anywhere, through just a simple Internet connection.

We all have a general set of wants and needs when it comes to healthcare. We have the desire for healthy living, good physical health, strong mental well-being, safety and security in everything we do. And if a new product or service comes along that makes any of those processes easier, all the better.

So we jump, head first, into everything. We want to give it all a try. We download it all and put it into use, without stepping back and considering how it all works together.

As a consumer, we’re all guilty of it. But providers are guilty too. Take a look at how many apps you’ve downloaded “just to try.” Or how many services you use, yet never to its fullest extent? Then they sit there, wasting space. And you’re left at a loss for what to do next, how to connect, how to integrate and make our lifestyles better, easier.

We’ve learned two things as this revolution unfolds. We’ve learned what ultimately works is:

1. Simple design

2. Highly personalized strategies that resonate with each user

Because if a person feels committed, connected, their more likely to use it. And stick with the program.

So make it personal. The more context you learn about each individual, the more personal you can make the process along the way.

Make it about better living. Everyone has an end goal in mind: look ten years younger, lose fifty pounds. Learn those aspirations and you have a better chance of a long-term commitment.

Make it social. We all want to share, play a game, have incentives behind everything we do. Don’t fight it. Incorporate it into what you do.

And with the right programs, the right strategies in place, it’ll be easier than ever to stand out from the crowd. Giving your practice a way to connect with your patients on a richer, deeper level.

How are you reaching out to a more connected end user?

Friend or Foe? How Physicians Are Impacted Ratings

Friend or Foe? How Physicians Are Impacted Ratings

Restaurants know it. So do contractors. So do carpet cleaners.

Not long ago, sites like Angie’s List and Yelp popped up, and a whole new way of reaching out to customers was born. They quickly learned that ratings and review sites could bring in a valuable customer base. It could also be the death of a business.

And so they learned to play the game.

Yet what is now common practice in certain industries is also pushing the limits and feeding into other trades as well. Doctors, hospitals, medical practices, and other health-related businesses are suddenly finding themselves at the mercy of rating sites. And while individual sites like Yelp can rank health related practices, sites like RateMDs, HealthGrades and Vitals are also taking the lead.

Trying to find a new doctor can be difficult a difficult task. Do a search and you’ll quickly form a list that can include hundreds of names. How do you choose? Rating sites make the process a little easier. You can add the criteria that matter most to you, and with a click of a mouse, be rewarded with a shortlist that meets your standards. Then start reading. Ranks and reviews can quickly paint a picture of how well a physician meets your standards. They will tell you about the services they provide.

For a consumer, that’s great news. But what about a physician or medical practice? Because we all know satisfied customers often don’t share their commentary as much as the disgruntled. Review sites are often a place for patients to vent their frustrations. And the more they emit, the more it can damage your reputation. You can’t ignore it. It won’t go away.

What can a medical practice do?

Provide a way for patients to address their concerns and encourage them to use it. Patients turn to review sites when they feel they aren’t being listened to and have no other way to vent their frustrations. Never hide how you handle questions and complaints. Build it into your patient contacts, including on your website, in your email campaigns, and on your patient portals.

Develop a strong patient procedure policy. Yes, we all want the perfect patient; but we have to deal with all of them, the good and the bad. The more you plan for the best and worst case scenario, the more you can defuse situations before they blow up.

Choose the right technology. Patients are online all the time, operating between desktop and mobile applications. They know how to get what they want. Don’t fight technology, The easier you make it for them, the more they will use it. And connect with you no matter what the issue.

Take control over your online persona. Simply ignoring it doesn’t work anymore. You have to monitor what’s being said about you. And thanks to many apps and programs now available, you can easily oversee it regularly.

Technology isn’t something you can push aside and wish it away. It’s there, impacting your business no matter how much you use it. Have questions? We can help you find the right answers for you.